11 comments

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  mark

  7 months ago

  As a middle aged, non baby wearing, dude (and the person with the back spasm referred to in the post, I think), I must say that Motrin has not only managed to offend the influential moms on Twitter, but me too. Companies that are still not paying attention to social media at this point in the game are too stupid to trust with my back pain. Sorry Motrin, better apologize real soon & rethink the game plan.
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  hardaway

  7 months ago

  Shocking. I looked at that ad, listened to the tone of voice, and can't believe someone let that go through. That was the most condescending, disrespectful, nay, disgusting ad I have seen in quite a while. More than a lapse in taste. An effing case study for our conference next week. Thank God for social media and the fact that #Motrinmoms have a way to respond. Interestingly, the ad is still up. That means no one is monitoring the brand.
  
  BTW I painlessly wore both my babies. Started in front, shifted to the back. 37 years later, I'm still walking and I NEVER take ibuprofin. So there, Motrin.
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  Karoli

  7 months ago

  I "wore" all of my kids too....was surprised there was even any controversy
  around that. Big heavy handbags, kids' backpacks, infant seats? All fair
  game. Not baby slings. Especially not on a week celebrating them.
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  editormom

  7 months ago

  Geez! What f-ing idiots the Motrin people are! No wonder parents are pissed off. My husband and I both wore our babies, and we didn't have back or neck pain. And it sure as hell WAS a bonding experience. Have any of the dweebs at that company ever even been parents?!
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  MK (Casey) van Bronkhorst

  7 months ago

  I am still finding it difficult to believe that a major pharma brand would approve something like this ad that appears designed to mock and offend a wide slice of their demographic. Snide doesn't sell - in fact, in this case, snide may well cost them dearly. My Motrin bottle is in the trash, and the trash goes out tomorrow morning.
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  tweetip

  7 months ago

  #motrinmoms ~ 1st Tweets ~ timeline & chart http://tweetip.us/lkmhe
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  JeanineP

  7 months ago

  Personally I don't see the big deal, 95% of what advertisers put in their ads is crap anyway. This just sounds like someone trying to make an issue out of something that is a large non-issue. We have many much more important issues these days. Just take some Motrin and deal with it!
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  Karoli

  7 months ago

  LOL! Seems like it would have been better to spend all that money making an
  ad that would encourage purchase of the product rather than damaging the
  brand. It didn't give me any pain, but then,neither did wearing my kids in a
  sling.
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  Greg Smith

  7 months ago

  Wow. What an outpouring. Who organised the Motrin moms? My wifes carried all three of ours in a back sling. No pain. We still carry our little dog in a slign ... and on the motorbike.
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  tom martin

  7 months ago

  Interesting take. You might want to investigate some of the real statistics. You can find them here. http://tommartin.typepad.com/positive_disruptio...
  
  The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.
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  Karoli

  7 months ago

  I agree with you and with your post, actually. At the end of my post I
  suggested that they come to the community and have a dialogue. That didn't
  happen. In my opinion, the right thing to do was to pull the ads, have a
  conversation with the community, and then reform the campaign.
  
  The ad I saw was not appropriate under any circumstances, frankly. It was
  derisive and demeaning. However, the thought behind the campaign itself was
  a good one, and with a different narrative (it was all voice over) it could
  have been a much more effective campaign.
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