As a middle aged, non baby wearing, dude (and the person with the back spasm referred to in the post, I think), I must say that Motrin has not only managed to offend the influential moms on Twitter, but me too. Companies that are still not paying attention to social media at this point in the game are too stupid to trust with my back pain. Sorry Motrin, better apologize real soon & rethink the game plan.
hardaway
· 1 year ago
Shocking. I looked at that ad, listened to the tone of voice, and can't believe someone let that go through. That was the most condescending, disrespectful, nay, disgusting ad I have seen in quite a while. More than a lapse in taste. An effing case study for our conference next week. Thank God for social media and the fact that #Motrinmoms have a way to respond. Interestingly, the ad is still up. That means no one is monitoring the brand.
BTW I painlessly wore both my babies. Started in front, shifted to the back. 37 years later, I'm still walking and I NEVER take ibuprofin. So there, Motrin.
Karoli
· 1 year ago
I "wore" all of my kids too....was surprised there was even any controversy around that. Big heavy handbags, kids' backpacks, infant seats? All fair game. Not baby slings. Especially not on a week celebrating them.
editormom
· 1 year ago
Geez! What f-ing idiots the Motrin people are! No wonder parents are pissed off. My husband and I both wore our babies, and we didn't have back or neck pain. And it sure as hell WAS a bonding experience. Have any of the dweebs at that company ever even been parents?!
caseyfern
· 1 year ago
I am still finding it difficult to believe that a major pharma brand would approve something like this ad that appears designed to mock and offend a wide slice of their demographic. Snide doesn't sell - in fact, in this case, snide may well cost them dearly. My Motrin bottle is in the trash, and the trash goes out tomorrow morning.
Personally I don't see the big deal, 95% of what advertisers put in their ads is crap anyway. This just sounds like someone trying to make an issue out of something that is a large non-issue. We have many much more important issues these days. Just take some Motrin and deal with it!
Karoli
· 1 year ago
LOL! Seems like it would have been better to spend all that money making an ad that would encourage purchase of the product rather than damaging the brand. It didn't give me any pain, but then,neither did wearing my kids in a sling.
Greg Smith
· 1 year ago
Wow. What an outpouring. Who organised the Motrin moms? My wifes carried all three of ours in a back sling. No pain. We still carry our little dog in a slign ... and on the motorbike.
The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.
Karoli
· 1 year ago
I agree with you and with your post, actually. At the end of my post I suggested that they come to the community and have a dialogue. That didn't happen. In my opinion, the right thing to do was to pull the ads, have a conversation with the community, and then reform the campaign.
The ad I saw was not appropriate under any circumstances, frankly. It was derisive and demeaning. However, the thought behind the campaign itself was a good one, and with a different narrative (it was all voice over) it could have been a much more effective campaign.
All Comments
BTW I painlessly wore both my babies. Started in front, shifted to the back. 37 years later, I'm still walking and I NEVER take ibuprofin. So there, Motrin.
around that. Big heavy handbags, kids' backpacks, infant seats? All fair
game. Not baby slings. Especially not on a week celebrating them.
ad that would encourage purchase of the product rather than damaging the
brand. It didn't give me any pain, but then,neither did wearing my kids in a
sling.
The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.
suggested that they come to the community and have a dialogue. That didn't
happen. In my opinion, the right thing to do was to pull the ads, have a
conversation with the community, and then reform the campaign.
The ad I saw was not appropriate under any circumstances, frankly. It was
derisive and demeaning. However, the thought behind the campaign itself was
a good one, and with a different narrative (it was all voice over) it could
have been a much more effective campaign.