odd time signatures - Latest Comments in Twitter Swarm: Motrin v. Moms

Re: Twitter Swarm: Motrin v. Moms

Karoli — Mon, 01 Dec 2008 13:41:25 -0000

I agree with you and with your post, actually. At the end of my post I
suggested that they come to the community and have a dialogue. That didn't
happen. In my opinion, the right thing to do was to pull the ads, have a
conversation with the community, and then reform the campaign.

The ad I saw was not appropriate under any circumstances, frankly. It was
derisive and demeaning. However, the thought behind the campaign itself was
a good one, and with a different narrative (it was all voice over) it could
have been a much more effective campaign.

Re: Twitter Swarm: Motrin v. Moms

tom martin — Mon, 01 Dec 2008 13:09:28 -0000

Interesting take. You might want to investigate some of the real statistics. You can find them here. http://tommartin.typepad.com/positive_disruptio...

The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.

Re: Twitter Swarm: Motrin v. Moms

Greg Smith — Thu, 20 Nov 2008 22:45:28 -0000

Wow. What an outpouring. Who organised the Motrin moms? My wifes carried all three of ours in a back sling. No pain. We still carry our little dog in a slign ... and on the motorbike.

Re: Twitter Swarm: Motrin v. Moms

Karoli — Mon, 17 Nov 2008 13:26:14 -0000

LOL! Seems like it would have been better to spend all that money making an
ad that would encourage purchase of the product rather than damaging the
brand. It didn't give me any pain, but then,neither did wearing my kids in a
sling.

Re: Twitter Swarm: Motrin v. Moms

JeanineP — Mon, 17 Nov 2008 12:59:30 -0000

Personally I don't see the big deal, 95% of what advertisers put in their ads is crap anyway. This just sounds like someone trying to make an issue out of something that is a large non-issue. We have many much more important issues these days. Just take some Motrin and deal with it!

Re: Twitter Swarm: Motrin v. Moms

tweetip — Mon, 17 Nov 2008 01:23:17 -0000

#motrinmoms ~ 1st Tweets ~ timeline & chart http://tweetip.us/lkmhe

Re: Twitter Swarm: Motrin v. Moms

caseyfern — Sun, 16 Nov 2008 22:00:37 -0000

I am still finding it difficult to believe that a major pharma brand would approve something like this ad that appears designed to mock and offend a wide slice of their demographic. Snide doesn't sell - in fact, in this case, snide may well cost them dearly. My Motrin bottle is in the trash, and the trash goes out tomorrow morning.

Re: Twitter Swarm: Motrin v. Moms

editormom — Sun, 16 Nov 2008 19:35:56 -0000

Geez! What f-ing idiots the Motrin people are! No wonder parents are pissed off. My husband and I both wore our babies, and we didn't have back or neck pain. And it sure as hell WAS a bonding experience. Have any of the dweebs at that company ever even been parents?!

Re: Twitter Swarm: Motrin v. Moms

Karoli — Sun, 16 Nov 2008 17:37:49 -0000

I "wore" all of my kids too....was surprised there was even any controversy
around that. Big heavy handbags, kids' backpacks, infant seats? All fair
game. Not baby slings. Especially not on a week celebrating them.

Re: Twitter Swarm: Motrin v. Moms

hardaway — Sun, 16 Nov 2008 17:13:07 -0000

Shocking. I looked at that ad, listened to the tone of voice, and can't believe someone let that go through. That was the most condescending, disrespectful, nay, disgusting ad I have seen in quite a while. More than a lapse in taste. An effing case study for our conference next week. Thank God for social media and the fact that #Motrinmoms have a way to respond. Interestingly, the ad is still up. That means no one is monitoring the brand.

BTW I painlessly wore both my babies. Started in front, shifted to the back. 37 years later, I'm still walking and I NEVER take ibuprofin. So there, Motrin.

Re: Twitter Swarm: Motrin v. Moms

mark — Sun, 16 Nov 2008 16:47:21 -0000

As a middle aged, non baby wearing, dude (and the person with the back spasm referred to in the post, I think), I must say that Motrin has not only managed to offend the influential moms on Twitter, but me too. Companies that are still not paying attention to social media at this point in the game are too stupid to trust with my back pain. Sorry Motrin, better apologize real soon & rethink the game plan.